Colin Has Opened Up a New Sports Bar/restaurant in Town

Multiple Choice

Colin has opened up a new sports bar/restaurant in town. He has determined that his market segments are (1) students from the nearby college campus, (2) families with small children, and (3) young adult males. Colin now has to determine which of these segments will provide him with the best opportunity to maximize sales. The process of doing this is referred to as

A) segmenting.
B) marketing.
C) targeting.
D) repositioning.
E) positioning.