Maria's Firm Manufactures Homemade Salsa

Multiple Choice

Maria's firm manufactures homemade salsa. Her product is sold around the country, but she adds extra jalapenos to her product sold in Texas, New Mexico, and Arizona because those customers prefer the extra heat and spice. Maria also markets the product differently based on the region of the country where it is sold. This represents what type of targeting strategy?

A) differentiated
B) concentrated
C) niche
D) undifferentiated
E) geographic