Multiple Choice
According to your text, three factors are responsible for the rapid rise in new product development. They are faster and more economical transportation, the advent of electronic communication, and
A) lessening of government restrictions.
B) the requirement of patents and trademarks.
C) mass marketing.
D) free trade.
E) mass production.
Correct Answer:

Verified
Correct Answer:
Verified
Q1: The specific combination of goods, services, or
Q2: A good or a service will likely
Q4: The final stage of the new-product development
Q5: In terms of risk to the manufacturer,
Q6: A _ is the specific combination of
Q7: The stage in the consumer adoption process
Q8: If a product idea is deemed to
Q9: In marketing terms, the care you receive
Q10: During the _ marketing stage, the firm
Q11: The highest level of risk for new-product