In Terms of Risk to the Manufacturer, Revamped Products

Multiple Choice

In terms of risk to the manufacturer, revamped products

A) are much riskier than new-to-the market products or new-category entries.
B) carry about the same risk as new-to-the market products or new-category entries.
C) carry much less risk than new-to-the market products or new-category entries.
D) carry more risk than new-to-the market products, but less risk than new-category entries.
E) carry more risk than new-category entries, but less risk than new-to-the market entries.