The New-Product Strategy Development Stage Accomplishes All of the Following

Multiple Choice

The new-product strategy development stage accomplishes all of the following except

A) it outlines the costs that will be incurred for the development of new products.
B) it provides general guidelines for the new-product development process.
C) it specifies how new products will fit into the company's marketing plan.
D) it specifies the target markets to be served by new products.
E) it outlines general characteristics of the types of products the firm will develop.