Multiple Choice
Laughlin wants to join a new health club. His roommate belongs to a club that Laughlin heard about on the radio. He decides to use his roommate's free guest passes to try out the club to see if it meets his needs. What stage of the consumer adoption process does this represent?
A) interest
B) trial
C) comparison
D) adoption
E) awareness
Correct Answer:
Verified
Correct Answer:
Verified
Q137: _ are intangible and represent formulated thoughts
Q138: Which product category makes up the smallest
Q139: At what stage of the product life
Q140: The new-product characteristic that refers to the
Q141: The new-product strategy development stage accomplishes all
Q143: Highly popular in the 1980s and 1990s,
Q144: The final stage in the consumer adoption
Q145: The combination of all the products a
Q146: A product that is marketed as "new
Q147: Nestor is considered to be tech savvy