Business Analysis Refers to the Stage of the New-Product Development

Multiple Choice

Business analysis refers to the stage of the new-product development process

A) where a concept test is performed to determine if the product will sell.
B) where a new product is analyzed to determine its profitability.
C) where a SWOT analysis and environmental scanning are used to determine if a new product will help strengthen the firm's marketing plan.
D) where it is decided if a product can be developed and marketed within the time and budget constraints of the company.
E) where the direction a company will take in developing a new product is determined.