Multiple Choice
A local company is in the process of a new-product development. It is currently using information from a SWOT analysis to determine what new products are able to strengthen its position in the marketing environment. In what stage is this local company in?
A) test marketing
B) new-product strategy development
C) business analysis
D) idea generation
E) idea screening
Correct Answer:
Verified
Correct Answer:
Verified
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