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The Term Time to Market Refers to

Question 37

Multiple Choice

The term time to market refers to


A) the time it takes to develop a product.
B) how long a company spends test-marketing a product.
C) the time it takes the marketing department to develop an advertising campaign.
D) the time a new product spends on the market before becoming accepted by the public.
E) the speed with which a company launches a product.

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