Which Statement Reflects a Way That Companies Can Reduce the Risk

Multiple Choice

Which statement reflects a way that companies can reduce the risk of new-product failure?

A) realize that failure is not an option
B) understand current market trends to anticipate demand
C) know that it is impossible to anticipate changes in the market
D) skip steps in the development process to market a product sooner
E) focus on the needs of the firm more than the needs of the customer