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    Marketing Study Set 20
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    Exam 4: Consumer Behavior
  5. Question
    The First Stage in the Consumer Decision-Making Process Is
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The First Stage in the Consumer Decision-Making Process Is

Question 9

Question 9

Multiple Choice

The first stage in the consumer decision-making process is


A) outlet selection.
B) post-purchase processes.
C) information search.
D) alternative evaluation.
E) problem recognition.

Correct Answer:

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