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Which Factor Is Unique to B₂B Buying and Is Not

Question 12

Multiple Choice

Which factor is unique to B₂B buying and is not typically found in B₂C buying?


A) Decisions are usually made by individuals.
B) Demand is based on consumer needs and preferences.
C) Buyers engage in limited-term or one-time-only relationships with many different sellers.
D) Most purchases are made at "list price" with cash or credit cards.
E) There are a limited number of large buyers, often geographically concentrated in a specific area.

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