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Which Factor Has Led to the Growth of Search-Engine Marketing

Question 41

Multiple Choice

Which factor has led to the growth of search-engine marketing?


A) the use of sites like Facebook and Twitter as information sources
B) the decrease in the number of company-sponsored websites
C) the importance for marketers of appearing at the top of the search results page
D) consumers' growing use of smartphones to search for information
E) the increase in habitual decision making

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