Ritesh Opened a New Computer Store in Town

Multiple Choice

Ritesh opened a new computer store in town. When customers purchase a computer from his store, they automatically receive an extended warranty, free in-home installation, access to Ritesh's 24-hour technical support team, and in-store software training classes. By offering all these things, Ritesh is most likely trying to

A) increase a new customer's cognitive dissonance.
B) encourage an internal information search.
C) discourage ritual consumption.
D) stimulate problem recognition.
E) reduce a new customer's cognitive dissonance.