Question 1

A sudden drop in the average consumer income would be an example of which external force affecting the marketing environment?

Accepted Answer

A) technological 
B) economic 
C) political 
D) sociocultural 
E) legal

Question 2

Compared with other generational groups, Baby Boomers have the greatest familiarity with and most use for digital communication, social media, and other forms of technology.

Accepted Answer

A) True 
 B)False

Question 3

Which organization was formed in 1995, is headquartered in Geneva, Switzerland, and with its 162 members represents more than 97 percent of the world's population?

Accepted Answer

A) WTO 
B) NATO 
C) UN 
D) NAFTA 
E) IMF

Question 4

Direct competition occurs when a product provides alternate solutions to the same market.

Accepted Answer

A) True 
 B)False

Question 5

As noted in your text, from a political standpoint, which industry was hit particularly hard due to the recession that began in late 2007?

Accepted Answer

A) the banking industry 
B) public universities 
C) auto manufacturing 
D) the entertainment industry 
E) the food service industry

Question 6

What external marketing factor is at work when political action committees raise money to help elect individuals to promote a particular issue related to their industries?

Accepted Answer

A) economic 
B) legal 
C) sociocultural 
D) political 
E) technological

Question 7

One of the key goals of NAFTA, to eliminate barriers to trade and investment among the United States, Canada, and Mexico, was accomplished by the elimination and/or reduction of _______.

Accepted Answer

The answer of One of the key goals of NAFTA,...

Question 8

When a company monitors developments outside the control of the firm with the goal of detecting and responding to threats and opportunities, it is engaged in _______ _______.

Accepted Answer

The answer of When a company monitors developments outside the...

Question 9

The consumer protection agency for the United States is the

Accepted Answer

A) Consumer Protection Commission. 
B) Federal Communications Commission. 
C) Food and Drug Administration. 
D) Federal Trade Commission. 
E) Bureau of Consumer Financial Protection.

Question 10

The ______ ______ ______ is the price of one country's currency in terms of another country's currency.

Accepted Answer

The answer of The ______ ______ ______ is the price...

Question 11

Donations made to nonprofit organizations are not usually affected by economic recessions.

Accepted Answer

A) True 
 B)False

Question 12

Laws and regulations that have an impact on how nonprofit firms operate are part of the _______ factors that impact the marketing efforts for these firms.

Accepted Answer

The answer of Laws and regulations that have an impact...

Question 13

The ______ ______ was formed to create a single European market by reducing barriers to the free trade of goods, services, and finances among member countries.

Accepted Answer

The answer of The ______ ______ was formed to create...

Question 14

Instead of watching movies on cable TV, Tynesha has chosen instead to subscribe to Hulu. Hulu would be considered a _______ product because it performs a similar function to cable movie stations.

Accepted Answer

The answer of Instead of watching movies on cable TV,...

Question 15

The consumer protection agency for the United States is the ______ ______ ______.

Accepted Answer

The answer of The consumer protection agency for the United...

Question 16

Currency _______ refers to how the value of one country's currency changes in relation to the value of other currencies.

Accepted Answer

The answer of Currency _______ refers to how the value...

Question 17

In 2016, which country voted to leave the European Union?
A)Ireland
B)France
C)Italy
D)Germany
E)the United Kingdom

Accepted Answer

The answer of In 2016, which country voted to leave...

Question 18

One of the biggest sociocultural changes in the United States over the past half century has been the shift from a nation of primarily one-income families to one in which two-income families and single-parent households predominate.

Accepted Answer

A) True 
 B)False

Question 19

While shopping for back-to-school clothes, Miranda uses apps on her smartphone to comparison shop, and to obtain coupons and fashion advice. What external factor affecting the marketing environment does this represent?

Accepted Answer

A) economic 
B) demographic 
C) legal 
D) sociocultural 
E) technological

Question 20

There are six types of major external factors that influence the marketing environment of a firm. They are sociocultural, demographic, technological, economic, legal, and ________.

Accepted Answer

The answer of There are six types of major external...

Exam 3: The Global Environment

A sudden drop in the average consumer income would be an example of which external force affecting the marketing environment?

Compared with other generational groups, Baby Boomers have the greatest familiarity with and most use for digital communication, social media, and other forms of technology.

Which organization was formed in 1995, is headquartered in Geneva, Switzerland, and with its 162 members represents more than 97 percent of the world's population?

Direct competition occurs when a product provides alternate solutions to the same market.

As noted in your text, from a political standpoint, which industry was hit particularly hard due to the recession that began in late 2007?

What external marketing factor is at work when political action committees raise money to help elect individuals to promote a particular issue related to their industries?

One of the key goals of NAFTA, to eliminate barriers to trade and investment among the United States, Canada, and Mexico, was accomplished by the elimination and/or reduction of _______.

When a company monitors developments outside the control of the firm with the goal of detecting and responding to threats and opportunities, it is engaged in _ _.

The consumer protection agency for the United States is the

The __ is the price of one country's currency in terms of another country's currency.

Donations made to nonprofit organizations are not usually affected by economic recessions.

Laws and regulations that have an impact on how nonprofit firms operate are part of the _______ factors that impact the marketing efforts for these firms.

The was formed to create a single European market by reducing barriers to the free trade of goods, services, and finances among member countries.

Instead of watching movies on cable TV, Tynesha has chosen instead to subscribe to Hulu. Hulu would be considered a _______ product because it performs a similar function to cable movie stations.

The consumer protection agency for the United States is the __.

Currency _______ refers to how the value of one country's currency changes in relation to the value of other currencies.

In 2016, which country voted to leave the European Union? A)Ireland B)France C)Italy D)Germany E)the United Kingdom

One of the biggest sociocultural changes in the United States over the past half century has been the shift from a nation of primarily one-income families to one in which two-income families and single-parent households predominate.

While shopping for back-to-school clothes, Miranda uses apps on her smartphone to comparison shop, and to obtain coupons and fashion advice. What external factor affecting the marketing environment does this represent?

There are six types of major external factors that influence the marketing environment of a firm. They are sociocultural, demographic, technological, economic, legal, and ________.