Compare the Following Statements to Determine Which One Is Accurate

Multiple Choice

Compare the following statements to determine which one is accurate regarding marketing on a global scale versus marketing domestically?

A) There is no difference between how products are marketed globally versus domestically.
B) The external marketing factors that are considered when marketing domestically do not apply when marketing products globally.
C) Most U.S. firms do not need to consider the global marketing environment in any context.
D) Environmental scanning on a global scale is more complex than it is in the domestic environment.
E) Small businesses are not affected by global trends like large corporations are.