Soumya Used to Spend a Lot of Time Clipping Coupons

Short Answer

Soumya used to spend a lot of time clipping coupons to save money at the grocery store. Since she got a smartphone, however, she now has apps that not only bring her coupons, but also help her create grocery lists, find recipes, and search for deals. This is an example of how the external factor of _______ influences the marketing environment.