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    Exam 14: Branding
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    The Degree to Which Customers Can Identify the Brand Under
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The Degree to Which Customers Can Identify the Brand Under

Question 93

Question 93

Multiple Choice

The degree to which customers can identify the brand under a variety of circumstances is referred to as brand


A) awareness.
B) marking.
C) loyalty.
D) equity.
E) recognition.

Correct Answer:

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