The Makers of Tide Laundry Detergent Partnered with the Makers

Multiple Choice

The makers of Tide laundry detergent partnered with the makers of Febreze air fresheners to come up with a new line of laundry detergent infused with Febreze scents. In turn, Febreze also came up with a new air freshener featuring Tide's original scent. This is an example of

A) dual branding.
B) brand revitalization.
C) partner branding.
D) co-branding.
E) brand extension.