What Aspect of Product Development Should Firms Try to Achieve

Multiple Choice

What aspect of product development should firms try to achieve when developing a successful brand?

A) The product should be unique to the marketplace in order to be competitive.
B) The product should provide value to the customers that will be using it.
C) The product should be aligned with a customer service department to handle complaints.
D) The product should be able to be manufactured as quickly as possible.
E) The product should be promotable through advertising and personal selling.