Smith Soda Company Is a Soft Drink Company That Has

Multiple Choice

Smith Soda Company is a soft drink company that has been around since the late 1970s. The nature of the soft drink market is highly competitive due to the number of competing options consumers have to choose from. What is the likely explanation for Smith Soda ability to endure competition for over 30 years?

A) high brand profit.
B) high brand esteem.
C) high brand relevance.
D) high brand equity.
E) high brand capture.