To Engage Fans on Facebook, a Good Strategy Is for a Brand

Multiple Choice

To engage fans on Facebook, a good strategy is for a brand manager to use it to

A) create ads that will appear in a specified, strategic position on every page when users log into their profiles.
B) send an e-mail message to every registered Facebook user.
C) learn users' passions and let them guide content, as Taco Bell does with polling its users.
D) create ads that incorporate controversial topics such as religion and politics to get Facebook users to "like" their page.
E) develop a Facebook profile for every employee to show Facebook users the professionalism and dedication of the marketing team.