All of the Following Considered by Brand Managers as They

Multiple Choice

All of the following considered by brand managers as they determine their social media content except which?

A) how the social media content will complement the overall integrated marketing communications effort in creating and sustaining customer engagement
B) how to convince buyers to use traditional channels for purchasing even if they use social media for research
C) how the social media content will best be conveyed in different social media
D) the content's intended purpose, such as promotional, entertaining, or educational
E) the characteristics of the one or more market segments a marketer wants to reach