Multiple Choice
The combination of one or more communication tools used to inform prospective buyers about the benefits of the product, persuade them to try it, and remind them later about the benefits they enjoyed by using the product is referred to as the
A) promotion channel.
B) channel of communication.
C) marketing matrix.
D) promotional mix.
E) media mix.
Correct Answer:
Verified
Correct Answer:
Verified
Q51: The popularity of social media sometimes leads
Q52: Which of these is a strength of
Q53: The _ element of the marketing mix
Q54: The first stage in the hierarchy of
Q55: With respect to a product for which
Q57: For a promotional campaign, the hierarchy of
Q58: Sales from which of the following direct
Q59: In the feedback loop of the communication
Q60: All of these are examples of direct
Q61: <img src="https://d2lvgg3v3hfg70.cloudfront.net/TB7462/.jpg" alt=" Figure 18-1 -Figure