Multiple Choice
When a representative for Pfizer calls on doctors to explain the benefits of its newest drug to treat type II diabetes, she is engaging in
A) primary sales.
B) sales promotion.
C) public relations.
D) personal selling.
E) coercive marketing.
Correct Answer:
Verified
Correct Answer:
Verified
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Q160: Like personal selling, _ often consists of
Q161: The concept of designing marketing communications programs
Q162: Directing the promotional mix at ultimate consumers
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Q168: In the prepurchase stage of the consumer