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    Marketing Study Set 15
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    Exam 13: Building the Price Foundation
  5. Question
    The Ratio of Perceived Benefits to Price Is Referred to as
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The Ratio of Perceived Benefits to Price Is Referred to as

Question 24

Question 24

Multiple Choice

The ratio of perceived benefits to price is referred to as


A) the price-quality relationship.
B) customer-value pricing.
C) value-added pricing.
D) value analysis.
E) value.

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