A Maximizing Current Profit Pricing Objective Implies That a Company

Multiple Choice

A maximizing current profit pricing objective implies that a company chooses to

A) set targets for which performance can be measured quickly.
B) give up immediate profit in exchange for achieving a higher market share in hopes of penetrating competitive markets.
C) set a profit goal that is often determined by its board of directors.
D) reduce investment in any further market or product research.
E) set prices based on return on sales.