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    Marketing Study Set 15
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    Exam 13: Building the Price Foundation
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    A Firm May Forgo a Higher Profit on Sales and Follow
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A Firm May Forgo a Higher Profit on Sales and Follow

Question 163

Question 163

Multiple Choice

A firm may forgo a higher profit on sales and follow which of the following pricing objectives because it wants to recognize its stakeholder obligations?


A) profit
B) market share
C) unit volume
D) survival
E) social responsibility

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