A Promotional Allowance Is

Multiple Choice

A promotional allowance is

A) a onetime discount to promote the product that must be used within a certain time frame.
B) the cash payments or an extra amount of "free goods" awarded sellers in the marketing channel for undertaking certain advertising or selling activities to promote the product.
C) the return of money to promote the product based on proof of purchase.
D) a short-term price reduction when consumer demand takes a significant and unexpected dip.
E) an incentive, such as trips, cruises, jewelry, etc., presented to brand-loyal customers.