Figure 10-6 -Figure 10-6 Above Shows the Sequential Process of Building Brand

Multiple Choice

Figure 10-6
-Figure 10-6 above shows the sequential process of building brand equity. The second step is to establish a brand's meaning in the minds of consumers. This step consists of two dimensions, B and C, which represent

A) brand performance and brand imagery.
B) brand identity and brand emotion.
C) consumer judgments and consumer feelings.
D) brand awareness and consumer-brand connection.
E) consumer feelings and brand imagery.