Multiple Choice
During which stage of the new-product process are audiences allowed to preview actual movies like Aquaman or Spider-Man: Into the Spider-Verse (a sneak preview) so that changes might be made before they are released to the general public?
A) market testing
B) business analysis
C) commercialization
D) screening and evaluation
E) concept testing
Correct Answer:
Verified
Correct Answer:
Verified
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