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Southwest Airlines Operates a Daily Flight Between Chicago and Phoenix

Question 51

Multiple Choice

Southwest Airlines operates a daily flight between Chicago and Phoenix using a Boeing 737, which has a capacity of 120 passengers. During the past month, the flight has averaged 112 passengers. Once the plane takes off, the empty seats generate no revenue for the airline for that flight. What unique aspect of services does this situation describe?


A) incongruity
B) intangibility
C) inconsistency
D) inseparability
E) idle production capacity

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