The Primary Focus of Zappos' Initial Market Segmentation Strategy Was

Multiple Choice

The primary focus of Zappos' initial market segmentation strategy was to sell

A) shoes and other products to people who will buy them online and like to use mobile technology.
B) a wide selection of leather shoes and boots to high-end retailers.
C) all types of shoes, accessories, and clothing to department and fashion discount stores for reasonable prices.
D) Spanish novelties and accessories to organizations that typically resell them.
E) shoes in its own retail stores to those who prefer face-to-face interaction.