Multiple Choice
"For World Wide Web users who enjoy books, Amazon.com is a retail bookseller that provides instant access to over 1.1 million books as well as a combination of extraordinary convenience and low prices" is a ________ statement for Amazon.com in North America.
A) perception
B) positioning
C) market-product
D) vision
E) differentiation
Correct Answer:

Verified
Correct Answer:
Verified
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