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In an the Apple Market-Product Grid for Its Personal Computer

Question 58

Multiple Choice

In an the Apple market-product grid for its personal computer line, the iMac is popular among all the segments Apple can target. This product would allows Apple to enjoy


A) segmentation synergies.
B) marketing synergies.
C) product synergies.
D) the benefits of the 80/20 rule.
E) frequency marketing.

Correct Answer:

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