A Global Brand Is a Brand Marketed Under the Same

Multiple Choice

A global brand is a brand marketed under the same name in multiple countries with similar and centrally coordinated marketing programs. However, adaptations of global brands are made only

A) if required by government regulations in the host market.
B) in its initial introduction into a market and only until the brand has achieved awareness.
C) when there are domestic competitors causing brand confusion.
D) when necessary to better connect the brand to consumers in different markets.
E) when there is a serious drop in market share.