A Firm's Profit Potential and Control Over Marketing Activities Increases

Multiple Choice

A firm's profit potential and control over marketing activities increases as it moves from exporting to direct investment as a global market entry strategy. But so does the firm's

A) likelihood of long-term success.
B) financial commitment and risk.
C) vulnerability to political changes and doctrines.
D) need for a more educated workforce.
E) need for a larger workforce.