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As a General Rule, a Product ________ Strategy Seems to Work

Question 73

Multiple Choice

As a general rule, a product ________ strategy seems to work best when the consumer target market for the product is alike across countries and cultures-that is, consumers share the same desires, needs, and use for the product.


A) adaptation
B) extension
C) integration
D) invention
E) customization

Correct Answer:

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