Multiple Choice
Important product or service characteristics in organizational buying include which of the following?
A) A heavy emphasis is placed on loyalty programs and rebates.
B) Direct selling to organizational buyers is rare.
C) A fixed, nonnegotiable price is the norm.
D) Many of the products and services are technical in nature.
E) Personal relationships are preferred to online buying over the Internet.
Correct Answer:
Verified
Correct Answer:
Verified
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