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    Marketing The Core Study Set 5
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    Exam 5: Understanding Organizations As Customers
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    Figure 5-4 -Figure 5-4 Shows the Three Buy Classes Encountered by Organizational
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Figure 5-4 -Figure 5-4 Shows the Three Buy Classes Encountered by Organizational

Question 204

Question 204

Multiple Choice

  Figure 5-4 -Figure 5-4 shows the three buy classes encountered by organizational buyers. Column A is referred to as a A)  modified rebuy. B)  straight rebuy. C)  new buy. D)  standard reorder. E)  class buy. Figure 5-4
-Figure 5-4 shows the three buy classes encountered by organizational buyers. Column A is referred to as a


A) modified rebuy.
B) straight rebuy.
C) new buy.
D) standard reorder.
E) class buy.

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