Multiple Choice
Sanaa recently made partner at her law firm, and she is rewarding herself with the purchase of a new car. She told a coworker, "The Volvo has nine airbags but the Cadillac drives so smoothly." Sanaa is currently in which stage of the purchase decision process?
A) problem recognition
B) information search
C) alternative evaluation
D) purchase decision
E) postpurchase evaluation
Correct Answer:
Verified
Correct Answer:
Verified
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