Figure 4-2 -Figure 4-2 Shows the Recent Ratings from Independent Rating Agencies

Multiple Choice

Figure 4-2
-Figure 4-2 shows the recent ratings from independent rating agencies for selected smartphone brands and models. A number of factors are listed, such as price, audio quality, and camera quality. These factors are the typical ________ for smartphones.

A) consideration sets
B) evaluative criteria
C) value propositions
D) quality considerations
E) core benefits