Rackspace U

Multiple Choice

Rackspace U.S. Inc. is a web hosting company. If you want to have a website, you can buy Internet space as well as technical support and design services from the company. When its ad tells you that its users consider Rackspace "the risk-free host because it offers dedicated and helpful support any time day or night," you know that Rackspace is most likely trying to do which of the following?

A) Identify its core values.
B) Reduce new buyers' cognitive dissonance.
C) Simplify new buyers' evaluative criteria.
D) Produce a consideration set.
E) Evoke problem recognition.