Kelsey Goes Shopping with a Friend and Notices Her Friend's

Multiple Choice

Kelsey goes shopping with a friend and notices her friend's trendy sandals. She thinks of her own sandals, which have a strap that recently broke, and realizes she needs a new pair. In which stage of the consumer purchase decision process was Kelsey when she had this realization?

A) information search
B) problem recognition
C) purchase behavior
D) alternative evaluation
E) prepurchase cognition