Purchase Task, Social Surroundings, Physical Surroundings, Temporal Effects, and Antecedent

Multiple Choice

Purchase task, social surroundings, physical surroundings, temporal effects, and antecedent states can have an impact on a consumer's purchase decision process. These are referred to as

A) marketing mix influences.
B) situational influences.
C) psychological influences.
D) sociocultural influences.
E) evaluative criteria.