In the VALS Framework, Consumers Motivated by Ideals Are Guided

Multiple Choice

In the VALS framework, consumers motivated by ideals are guided by knowledge and principle. One segment of the two ideals-motivated groups, known as ________, have fewer resources and are not looking to change society. They believe in definitive right and wrong, which need to be recognized to lead a good life.

A) Experiencers
B) Believers
C) Makers
D) Achievers
E) Thinkers