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    Marketing The Core Study Set 5
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    Exam 4: Understanding Consumer Behavior
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    Figure 4-7 -VALS Creates Profiles of People Based on Their Primary Motivation
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Figure 4-7 -VALS Creates Profiles of People Based on Their Primary Motivation

Question 126

Question 126

Multiple Choice

  Figure 4-7 -VALS creates profiles of people based on their primary motivation and resources. In the VALS framework (Figure 4-7) , A refers to A)  Ideals. B)  Achievement C)  Self-Expression. D)  Survivors. E)  Innovators. Figure 4-7
-VALS creates profiles of people based on their primary motivation and resources. In the VALS framework (Figure 4-7) , A refers to


A) Ideals.
B) Achievement
C) Self-Expression.
D) Survivors.
E) Innovators.

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