Procter & Gamble Has Developed a Successful Brand Campaign in Partnership

Multiple Choice

Procter & Gamble has developed a successful brand campaign in partnership with UNICEF that includes the Pampers 1 Pack = 1 Vaccine initiative, which has protected 100 million women and their babies against maternal and neonatal tetanus. This is an example of

A) philanthropic marketing.
B) corporate altruism.
C) the marketing concept.
D) green marketing.
E) cause marketing.