A Toyota Dealership in British Columbia, Canada, Donated $50 to the Make-A-Wish

Multiple Choice

A Toyota dealership in British Columbia, Canada, donated $50 to the Make-A-Wish Foundation of Canada for each Toyota purchased during a particular month. This is an example of how a small business can engage in

A) philanthropic marketing.
B) cause marketing.
C) marketing altruism.
D) public relations marketing.
E) societal marketing.