Suppose That You Have Begun to Gather Some Demographic Data

Multiple Choice

Suppose that you have begun to gather some demographic data in order to project the potential sales of a new development project. The developer hopes to be able to target the following household types who fall in the age 55 and up housing market: Seniors - Employed Part Time; Seniors - Retired / Not in Assisted Living. Utilizing the following population information, determine the core market share that the development project yearns to target with this project. Total Senior Households: 25,000; Seniors - Employed Full Time: 8,000; Seniors - Employed Part Time: 2,500; Seniors - Retired / Not in Assisted Living: 12,000; Seniors - Retired / In Assisted Living: 2,500

A) 58.0%
B) 80.0%
C) 90.0%
D) 100.0%